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HomeOptional Services

Optional Services

HRA Sales Process

Hotel Representation Australia Services

Sales representation in Australia to key market segments:

-       Professional Conference Organisers ( PCOS )
- Incentive Planners
- Top corporate clients & prospects
- Wholesalers domestic & international
- Airlines
- Retail travel agency conglomerates/key travel agents
- National tourist organisations

-       One day strategic planning analysis and advice

-       Key Performance Indicators (KPIs) agreed upon each year with hotel client, based on their market segmentation, key customers & geographical mix of business

-       Sales activities based on HRA strategic selling principles

-       Sales activities/ travel to all Australian states and territories

-       Assistance with contract negotiations

-       Appointments scheduling & joint sales calls

-       Inclusion in quarterly newsletter to travel media

-       Monthly report on sales activities, competitors activities & intelligence on the Australian market

-       Listing on HRA website with hyperlink to client website

-       Inclusion in HRA client brochure, A4 full colour gloss brochure

HRA Optional Services


-       Full strategic business planning


-       Advertising & direct marketing


-       Public relations


-       Design & printing of any additional sales collateral


-       Brochure distribution


-       Events planning


-       Promotional & sales aids


-       Professional Conference Organiser


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